Cierto Tequila
Meticulously crafted from 100% Blue Weber agave from the highlands of Jalisco, Mexico, Cierto is an ultra-premium tequila. Made by fourth and fifth-generation master distillers, Cierto uses no additives, resulting in a pure, natural, and incredibly smooth spirit.
The founder of Cierto came to us with an incredible product and a clear vision rooted in authenticity and craftsmanship. Our job was to build a brand from scratch that reflected the purity, quality, and elegance of Cierto Tequila, while establishing its top-shelf position in the global ultra-premium spirits market.
From initial brand strategy and identity, to label design, packaging, and web, we spent over two years working with Cierto on the end-to-end journey from initial idea to execution and launch. Working closely with the founder, we began by crafting the logo, establishing secondary and tertiary brand elements, and defining guidelines to ensure Cierto’s values of authenticity, artistry, and tradition were infused into every element of the identity.
To capture the unique essence of Cierto, we designed a fully custom bottle, rather than pulling from an existing catalog. After nearly a hundred rounds of iteration — working closely with both a 3D artist and the client — we finalized a design that showcases the tequila’s natural clarity and beauty. The bottle is manufactured in France and has since won Best Bottle Design at the 2024 Santé International Wine & Spirit Awards.
The packaging system covers two collections — Estate and Private — each with four expressions: Blanco, Reposado, Añejo, and Extra Añejo. Eight labels total, designed as a cohesive system where each collection has its own distinct visual identity, but the expressions within each read as a unified family. Each expression also received its own custom box, designed to carry the same craft and refinement from the bottle all the way through to the moment of unboxing.
Beyond identity, labels, and packaging, I helped art-direct photography and designed the first Cierto website, working to establish a digital presence as considered as the product itself.
Project done while at Edition Studios